Given the relentless march of progress and history itself, businessmen have to always be ready to react to new developments. Heyer's notes on this were given long ago, yet they prove true now. Heyer spoke of these matters famously in a conference some years past that was attended by many representatives of the marketing and advertising industries.
Heyer is actually the CEO of one of the biggest hotel companies in the world. His words from some years past were eventually continued in subsequent interrogations regarding them. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.
In this approach, what is being sold is the experience itself. The goods, for Heyer, were the entertainments to be found in the resorts. Technically, what is being offered has not really changed: it is simply the way of looking at it that has.
In the 2003 speech, he proposed to marketers and media leaders to become more customized and personalized in delivering their services and products, and aim for the empowerment of consumers. Nowadays we see that Heyer was right. You can see this most prominently in areas of the market devoted to the provision of digital services.
The latest developments have also spelled difficulty for people in entertainment. A lot of money was lost by those in the songwriting and production business, for example, because of data-ripping technologies. Millions of music lovers began switching to MP3s on the Web for their music fix.
Heyer's conference speech talked about the panic music-producers went through during this time. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.
What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. In other words, consumers would have their eyes trained on what the hotels could provide, not the hotels themselves.
In order to achieve the goal, Heyer has brought in Victoria's Secret, partnering with it to promote the hotels through the fashions shows being hosted for the lingerie line. Only certain persons in the Starwood hotels are allowed to attend the runway shows. This is a clear example of marketing an experience.
Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. He found it reprehensible for its lack of contextual significance. He also said this practice neither improves storylines nor enhances marketability of products.
A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.
When in search of relevant info about online marketing and business in general, checking my site will help.
Monday, February 27, 2012
Saturday, February 4, 2012
Going with Masters of Education
Many individuals are reluctant to pursue a masters of education simply because they do not know what to expect. The thing about masteral courses is that they tend to intimidate a lot of individuals. For some people, their reluctance comes from a simple lack of self confidence.
Knowing then what to expect with a masters in education will help you make an informed decision. Depending on the school, programs may vary in certain aspects. Below are several factors that you need to familiarize yourself with in line with a masters in education.
There is an endless list of courses a student of education can choose from so enrolling in the right courses will be important. Of course you have to think about your career path when choosing programs but it is also smart if you focused on your preferences. Considering that your chosen field is language and literacy, it might not be a good idea to concentrate on calculus and the like.
When it comes to a master in education program, one of the things that you should know is that there will be a lot of materials that you will have to reading. Considering that you are engaging in a graduate program, there is no reason for you to come to class unprepared. In class, professors then discuss the topic, allowing room for questions and sharing of new ideas.
There is no professor-student hierarchy that applies when it comes to masters courses. During lectures and the like, students are actually encouraged to give their insights on the matter being talked about. Not only do students get to share their ideas but professors also participate in the exchange and this is what leads to learning in this case.
Students are then encouraged to fully participate in discussions. It is the job of the students to ask for clarifications if there are certain things that they find confusing during discussions. In their studies, students have to be hands on not to mention independent especially when it comes to their thinking abilities.
Usually, teachers are the ones who are advised to take a masters in education course but it is also an ideal setup to gain working experience while pursuing a degree. Graduate classes teach new theories and strategies and getting to implement and practice them the next day would be beneficial to the learning process. Concepts will then be easier to understand because a student will be able to test out a new concept immediately after being taught.
Online, there are opportunities for masters degrees in education for people looking for a more convenient alternative. When it comes to such courses, several accredited schools offer students the chance to take classes from home. For individuals who are intent on studying while holding a full time job, this is something that they should definitely consider.
Upon graduation, those who are able to complete a masters in education program will have tons of opportunities waiting for them. When it comes to educational services, this is an industry that is one of the biggest industries in the USA. By the time they graduate from a masters in education course, students can expect nothing but great opportunities.
Something like a masters in education is not for everyone considering the kinds of requirements that come with the program. What you have here are some of the things that you can expect from such a program although variations still apply. Situations vary from student to student but there are a lot of benefits that will come with a masters of education.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
Knowing then what to expect with a masters in education will help you make an informed decision. Depending on the school, programs may vary in certain aspects. Below are several factors that you need to familiarize yourself with in line with a masters in education.
There is an endless list of courses a student of education can choose from so enrolling in the right courses will be important. Of course you have to think about your career path when choosing programs but it is also smart if you focused on your preferences. Considering that your chosen field is language and literacy, it might not be a good idea to concentrate on calculus and the like.
When it comes to a master in education program, one of the things that you should know is that there will be a lot of materials that you will have to reading. Considering that you are engaging in a graduate program, there is no reason for you to come to class unprepared. In class, professors then discuss the topic, allowing room for questions and sharing of new ideas.
There is no professor-student hierarchy that applies when it comes to masters courses. During lectures and the like, students are actually encouraged to give their insights on the matter being talked about. Not only do students get to share their ideas but professors also participate in the exchange and this is what leads to learning in this case.
Students are then encouraged to fully participate in discussions. It is the job of the students to ask for clarifications if there are certain things that they find confusing during discussions. In their studies, students have to be hands on not to mention independent especially when it comes to their thinking abilities.
Usually, teachers are the ones who are advised to take a masters in education course but it is also an ideal setup to gain working experience while pursuing a degree. Graduate classes teach new theories and strategies and getting to implement and practice them the next day would be beneficial to the learning process. Concepts will then be easier to understand because a student will be able to test out a new concept immediately after being taught.
Online, there are opportunities for masters degrees in education for people looking for a more convenient alternative. When it comes to such courses, several accredited schools offer students the chance to take classes from home. For individuals who are intent on studying while holding a full time job, this is something that they should definitely consider.
Upon graduation, those who are able to complete a masters in education program will have tons of opportunities waiting for them. When it comes to educational services, this is an industry that is one of the biggest industries in the USA. By the time they graduate from a masters in education course, students can expect nothing but great opportunities.
Something like a masters in education is not for everyone considering the kinds of requirements that come with the program. What you have here are some of the things that you can expect from such a program although variations still apply. Situations vary from student to student but there are a lot of benefits that will come with a masters of education.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
Friday, February 3, 2012
Finding the Best Online MBA Programs
Deciding to apply for an MBA program is one thing, selecting the best MBA program to get is another, and in most cases, it is the more difficult aspect. Knowing all your options is important if you want to arrive at a wise decision. In order for you to come up with a wise choice, it is essential that you are aware of your options.
Being identified apart from other students is a goal that an MBA graduate wants to achieve. The choices for MBA institutions are wide-ranging. MBA programs are also offered in a lot of distance-learning institutions and universities.
The disadvantages and advantages that a certain school possesses help a student identify the suitability of an MBA school. Online education provides a lot of features that can vary from one school to another; hence, these features should also be taken into consideration. Picking out the best online MBA programs from the mediocre ones will be essential in this process.
The best schools will have management topics and case studies that revolve around accounting, finance, economics, marketing and human resource. Management-related courses can also be the main focus of certain MBA schools, providing fewer courses in other fields of business. The most essential thing that the student should check for is the presence of the foundational courses in the curriculum.
Checking your facilities in conducting the online learning program is essential, since you will rely mostly on the efficiency of technology and communication in the duration of your study. The method of virtual learning is the most incorporated method by distance-learning programs. Top online MBA programs offer basic introduction or tutorial classes to give you the chance to practice using their online learning schools prior to the beginning of class.
Accreditation of an MBA program is also important and this can be an indication that the program is one of the best around. Being a certified and accredited institution means that the school provides education at the highest standard. This means that the school will be very helpful in preparing students for their future.
Aside from the abovementioned factors, there are other aspects that should be considered in searching for the best MBA school online. Factors such as ranking, tuition costs and graduate support in job placement are but some of them. However, it is important to know that the best online MBA schools may not be the same for everyone.
The only way to be able to gain valuable information is by dong research. Visiting the websites of the online institutions and getting feedback from previous and current students will be very helpful. School fairs and online forums for MBA students can also provide a good venue for gathering information.
To get a productive result from the ranking, you should make a list of your preferences and personal factors when ranking the schools. When doing this, you should consider those things that you think are the most important in your education. Rankings created by some organizations can be helpful in creating your own ranking, but you should always take your own requirements as the primary basis for consideration.
Start developing your decision-making abilities, which are characteristic of a good MBA graduate, by taking all the options and factors into account. Selecting which online MBA program will be the best one is essential for someone who wants to take an MBA course. Deciding on the best online MBA school will be challenging, but it will definitely be a very rewarding one.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
Being identified apart from other students is a goal that an MBA graduate wants to achieve. The choices for MBA institutions are wide-ranging. MBA programs are also offered in a lot of distance-learning institutions and universities.
The disadvantages and advantages that a certain school possesses help a student identify the suitability of an MBA school. Online education provides a lot of features that can vary from one school to another; hence, these features should also be taken into consideration. Picking out the best online MBA programs from the mediocre ones will be essential in this process.
The best schools will have management topics and case studies that revolve around accounting, finance, economics, marketing and human resource. Management-related courses can also be the main focus of certain MBA schools, providing fewer courses in other fields of business. The most essential thing that the student should check for is the presence of the foundational courses in the curriculum.
Checking your facilities in conducting the online learning program is essential, since you will rely mostly on the efficiency of technology and communication in the duration of your study. The method of virtual learning is the most incorporated method by distance-learning programs. Top online MBA programs offer basic introduction or tutorial classes to give you the chance to practice using their online learning schools prior to the beginning of class.
Accreditation of an MBA program is also important and this can be an indication that the program is one of the best around. Being a certified and accredited institution means that the school provides education at the highest standard. This means that the school will be very helpful in preparing students for their future.
Aside from the abovementioned factors, there are other aspects that should be considered in searching for the best MBA school online. Factors such as ranking, tuition costs and graduate support in job placement are but some of them. However, it is important to know that the best online MBA schools may not be the same for everyone.
The only way to be able to gain valuable information is by dong research. Visiting the websites of the online institutions and getting feedback from previous and current students will be very helpful. School fairs and online forums for MBA students can also provide a good venue for gathering information.
To get a productive result from the ranking, you should make a list of your preferences and personal factors when ranking the schools. When doing this, you should consider those things that you think are the most important in your education. Rankings created by some organizations can be helpful in creating your own ranking, but you should always take your own requirements as the primary basis for consideration.
Start developing your decision-making abilities, which are characteristic of a good MBA graduate, by taking all the options and factors into account. Selecting which online MBA program will be the best one is essential for someone who wants to take an MBA course. Deciding on the best online MBA school will be challenging, but it will definitely be a very rewarding one.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
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